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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact Handling | 14% | - Use contact model concepts effectively - Manage contact attributes and data - Handle contact identity resolution - Implement contact segmentation and filtering |
| Topic 2: Platform Architecture | 15% | - Design solutions using Journey Builder - Configure and use Query Activities - Implement triggered send architectures - Create and manage CloudPages - Build automations in Automation Studio |
| Topic 3: Security and Data Governance | 12% | - Manage API key security and OAuth flows - Configure data privacy and compliance settings - Implement role-based access controls - Apply data retention policies |
| Topic 4: AMPscript and Server-Side JavaScript | 23% | - Debug and troubleshoot AMPscript and SSJS code - Write AMPscript for email content personalization - Implement AMPscript in email, CloudPages, and landing pages - Use AMPscript functions for data manipulation - Write Server-Side JavaScript for custom functionality |
| Topic 5: Data Modeling | 16% | - Utilize Data Views for data access - Implement data import and export processes - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) - Define contact data structure and contact key |
| Topic 6: Marketing Cloud APIs | 20% | - Utilize REST and SOAP APIs for integrations - Work with API endpoints for data operations - Create and manage API integrations - Implement API authentication methods |
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