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| Section | Objectives |
|---|---|
| Decisioning Fundamentals | - Decision management concepts - Customer 360 and contextual decisioning |
| Next-Best-Action Designer | - Action prioritization and proposition management - NBA Designer configuration |
| Adaptive Models and AI | - Predictive analytics in decisioning - Adaptive learning models |
| Real-time Decisioning | - Real-time customer interaction handling - Event-driven decision strategies |
| Reporting and Analytics | - Decision strategy performance monitoring - Insights and reporting dashboards |
| Arbitration and Strategy Execution | - Real-time container execution - Arbitration rules and prioritization logic |
| Customer Decision Hub | - Business Issues, Groups, and Strategies - Next-Best-Action (NBA) framework |
1. U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub.
Which property allows you to use the risk segment computed by the decision table in the decision strategy?
A) pxOutcome
B) pxRiskSegment
C) pxResu/t
D) pxSegment
2. MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?
A) Ensure that the propensity is enabled in Arbitration tab.
B) Create an adaptive model rule at the Issue-level.
C) Enable an action value in the prioritization formula.
D) Create a prioritization decision strategy at the Group-level.
3. U+ Bank, a retail bank, follows all engagement policy best practices to present credit card offers on their website. The bank has introduced a new credit card offer, the Rewards card. Anna, an existing customer, currently holds a higher value card. Premier Rewards, and does not see the new Rewards card offer.
What condition possibly prevents Anna from seeing the new Rewards card offer?
A) Suppression rules
B) Eligibility
C) Suitability
D) Applicability
4. U+ Bank wants to use Pega Customer Decision Hub to show the Reward Card offer to the qualified customers on its website. In preparation, the action, the treatment, and the real-time container are already created. As a decisioning consultant, you are now expected to make the remaining configurations in the Next-Best-Action Designer's Channel tab to enable the website to communicate with the Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you perform in the Next-Best-Action Designer's Channel tab? (Choose Two)
A) Add contact policy rules
B) Define the starting population
C) Map the real-time container to a business structure level
D) Enable web channel
5. DRAG DROP
U+ Bank has decided to use the Pega Customer Decision Hub to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: Only visible for members |
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