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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A. Latency Table
B. Rolling Calculation
C. Conversion Metric Cohort
D. Custom Dimension Cohort

Question 2

Which key metric should be monitored when evaluating a marketing campaign's success in driving website traffic?
Response:

A. Data Retention Rate
B. Profile Data Access
C. Page Views
D. Campaign Sync Logs

Question 3

What should be configured to ensure that only relevant data fields are visible in a shared report?
Response:

A. Custom Metric Builder
B. Data Privacy Rules
C. Field Permission Manager
D. Data Field Curation

Question 4

You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
Response:

A. Persistence allows you to retroactively relate the education level Dimension to the Page Views Metric past just the event it is initially set on
B. Persistence allows you to override the education level Dimension with other demographic data
C. Persistence allows you to filter down the education level Dimension so that only events with corresponding Page Views are seen in the dashboard
D. Persistence allows you to non-retroactively (applying to future events) relate the education level Dimension to the Page Views Metric past just the event it is initially set on

Question 5

Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
Response:

A. Event Filters
B. Identity Filters
C. Metric Filters
D. Campaign Rules

Solutions: