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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which actions should be performed before generating a trend analysis report in Adobe CJA?
(Select two.)
Response:

A) Enable Real-Time Data Sync
B) Apply a Date Range Filter
C) Define Metrics and Dimensions
D) Create Data Export Rules

2. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A) Assign Campaign Metrics
B) Define Date Ranges
C) Apply Data Filters
D) Enable Real-Time Sync

3. Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:

A) Data View Manager
B) Calculated Metrics
C) Profile Attribute Mapper
D) Campaign Tracker

4. Which Adobe CJA features enable automated report generation?
(Select two.)
Response:

A) Calculated Metrics Engine
B) Data View Manager
C) Report Scheduler
D) Data Export Module

5. A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
Response:

A) Report will only show sessions where the promotion page was not viewed
B) Report will not show any orders as sequential definitions are not allowed with 'Person' level containers
C) Report will show orders that were placed only after promotion page was viewed in the reporting window
D) Report will show orders that were placed after promotion page was viewed and may show orders placed before that page

Solutions: