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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. You can create a powerful self-service experience for the customer using?

A) The IBM Commerce Framework
B) The IBM Customer Experience Suite
C) The IBM Customer Service System
D) The IBM Enterprise Service Process Manager

2. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Web browser, mobile applications, social platform, data mining.
B) Unica, Coremetrics, SPSS, Cognos.
C) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
D) eCommerce, POS, kiosk, call center.

3. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

A) supply chain visibility
B) cross-channel order management
C) social marketing
D) store operations

4. What can AdTarget do?

A) Force customers to watch the entire Internet ad before entering websites
B) Monitor all advertisements watched on cable television
C) Working with affiliates, target Internet ads without email
D) Utilize You Tube to more effectively deliver ad content

5. Smarter Commerce will help to transform which phases of the commerce cycle?

A) Assortment Management, Stocking, Space Management, Inventory Allocation
B) Buy, Market, Sell, Service
C) Marketing, Socializing, Prospecting, Closing
D) Order Capture, Order Cross-sell, Order Fulfillment, Order return

Solutions: