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Free Salesforce Marketing-Cloud-Email-Specialist Exam Questions and Answer
The benefit of obtaining the Salesforce Marketing cloud email specialist Exam Certification
- Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.
- If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.
- Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
- Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Questions type : Multiple choice
- Duration : 90 minutes
- Number of questions : 60 questions
NEW QUESTION 123
An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)
- A. Relate the Email address to the Suscriber Key
- B. Check the "Is Sendable" option
- C. Set the column representing the Subscriber Key as a Primary Key
- D. Set the Email address column as a Primary Key
Answer: A,B
NEW QUESTION 124
A marketer for Northern Trail Outfitters (NTO) needs to dynamically update the sender name and email address based on the sales representative associated with the account. The data is stored in two separate data extensions.
Which two tools should the marketer use? Choose 2 answers
- A. Delivery Profiles
- B. Personalization Strings
- C. Sender Profiles
- D. AMPscript Lookup
Answer: A,D
NEW QUESTION 125
Which strategy will improve email deliverability? (Choose 3)
- A. Purchase lists from companies that guarantee users have opted in
- B. Authenticate email to distinguish it from spammers
- C. Purge old or inactive email addresses
- D. Encourage subscribers to add the company's sending domain to their address books
- E. Ensure the spam complaint rate is between 1% and 3%
Answer: B,C,D
NEW QUESTION 126
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?
- A. Fill in the source data with "Valued Customer" for each blank First_Name field
- B. Make "Valued Customer" the Default Value for the First_Name field
- C. Ensure the Nullable box is not checked for the First_Name field
- D. Mark First_Name as the Primary Key
Answer: B
NEW QUESTION 127
Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)
- A. Capture email addresses through the use of browser cookies
- B. Use incentives such as a discount or free shipping to encourage opt-in
- C. Offer email opt-in when customers create an account
- D. Send emails to a purchased list with a request to opt-in
Answer: B,C
NEW QUESTION 128
What are some things you should automate as an email marketer?
- A. Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.
- B. Implement Customer satisfaction programs.
- C. Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.
- D. Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.
Answer: A,B,C,D
NEW QUESTION 129
A marketer is completing a Send Preview based on a pre-deployment checklist.
What task is validated during the Send Preview?
- A. Confirm that each content area specified in the dynamic content rules exists.
- B. Ensure subscriber status at the time of send is Subscribed or Bounced.
- C. Ensure subscribers have not unsubscribed or are undeliverable.
- D. Identify phrases like "click here" or "Free!" that could be marked as spam.
Answer: A
Explanation:
Explanation
NEW QUESTION 130
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower.
NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers''
- A. Remove them from the list
- B. Send emails less frequently
- C. Request they resubscribe
- D. Send emails more frequently
Answer: D
NEW QUESTION 131
Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?
- A. Create multiple versions of the email for loyalty and non-loyalty members.
- B. Create a template-based email using dynamic content.
- C. Create a template and lock content In the template.
- D. Create dynamic content with a SQL Query activity.
Answer: D
NEW QUESTION 132
A customer would like to automate a weekly email campaign using Automation Studio. Which send method would the customer use to configure the email?
- A. Send Preview
- B. Guided Send
- C. User-Initiated
- D. Test Send
Answer: C
NEW QUESTION 133
A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.
How should a marketer accomplish this task without compromising the email content?
- A. Create a Test data extension composed of the management team and Test Send to the Test data extension.
- B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
- C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
- D. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
Answer: C
NEW QUESTION 134
NTO wants to use a point and click tool to test segmentation rules and verify that the correct subscribers are included in the segment, NTO will need to automate there freshing of the segment once it is tested. Which two tools should be used to test and configure the segment?
Choose two answers.
- A. filter activity
- B. SQL query activity
- C. data filter
- D. filtered code
Answer: A,B
NEW QUESTION 135
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?
- A. Provides advanced content personalization
- B. Automates the flow of creating email messages
- C. Inserts responsive content based on the user's viewing device
- D. Automates the template creation process
Answer: A
NEW QUESTION 136
A marketing team wants to narrow down a customer population of several billion subscribers based on e commerce order detail's and rapidly explore the data to find appropriate segments
,what tool should the marketing team use
- A. filters
- B. Audience builder
- C. profile attributes
- D. data extract activity
Answer: B
NEW QUESTION 137
Why should a Marketer ensure that field lengths are accurate when creating a data extension? Choose 2 answers
- A. To determine the correct data type.
- B. To optimize import process speed.
- C. To save the data extension.
- D. To ensure data integrity.
Answer: B,D
NEW QUESTION 138
NTO wants to reuse a skiing promotional advertisement used in one of last winter's email campaigns. Which three methods in Content Builder can be used to locate the promotional advertisement? Choose 3 answers
- A. Email Type
- B. Local folder structure
- C. Tags filter
- D. Search field
- E. Content Type filter
Answer: B,C,D
Explanation:
Explanation
https://www.dummies.com/business/marketing/find-content-salesforce-marketing-cloud-content-builder/
NEW QUESTION 139
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)
- A. Filtered Group
- B. SQL Query Activity
- C. Data Filter
- D. Filter Activity
Answer: A,D
NEW QUESTION 140
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