[2022] Valid 1D0-623 test answers & CIW 1D0-623 exam pdf
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NEW QUESTION 33
Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?
- A. Development of a persona.
- B. A social media audit.
- C. Analysis of current user demographic segmentation.
- D. A social media audit and a list of social media goals.
Answer: D
NEW QUESTION 34
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
- B. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
- C. Post responses to the messages, explaining the problem and when it will be resolved.
- D. Remove all postings from their message board and publicly deny the error on the popular social media sites.
Answer: C
NEW QUESTION 35
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Define strategies, implement; monitor and adjust; listen and analyze
- B. Implement, monitor and adjust, listen and analyze.
- C. Implement, monitor and adjust.
- D. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
Answer: D
NEW QUESTION 36
In order to be considered as part of a brand's primary audience, a persona must be:
- A. someone who is interested in the product, needs the product and is able to afford the product.
- B. considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
- C. someone who is interested in the product, wants to share the product with more users and is able to afford the product.
- D. a returning customer who shares the product with other users and who regularly interacts with your brand.
Answer: A
NEW QUESTION 37
An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.
- A. Exposure
- B. Impression.
- C. Engagement
- D. Reach
Answer: C
NEW QUESTION 38
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
- A. Campaign
- B. Community
- C. Executive
- D. Platform
Answer: A
NEW QUESTION 39
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
- A. Update their biographies on Linkedin
- B. Post images from the novels to Pinterest
- C. Share videos of previous signings on YouTube.
- D. Schedule an event on Facebook.
Answer: C
NEW QUESTION 40
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?
- A. Gender, personality and geographic segment
- B. Geography, favorite activities and customer income
- C. Age of their customers, customer income and gender
- D. Marital status, customer income and brand loyalty
Answer: C
NEW QUESTION 41
A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?
- A. Photo oriented sites, such as Instagram or Pinterest
- B. Professional networking sites, such as Linkedin
- C. Microblogging sites, such as Twitter.
- D. Content sharing sites, such as Facebook or MySpace.
Answer: A
NEW QUESTION 42
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
- A. It improves brand recognition.
- B. So that followers from one platform will automatically become followers on another platform.
- C. So that others can manage the accounts when someone leaves.
- D. It creates a social character that is engaging the community.
Answer: A
NEW QUESTION 43
Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?
- A. A large financial services company providing payroll processing
- B. A circus performance troupe that travels the country
- C. A car manufacturer that makes trucks, sedans and hybrids
- D. A political campaign for mayor of a large city
Answer: A
NEW QUESTION 44
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you keep the cost of purchasing social media ads to a minimum.
- B. Helps you identify the demographics of your current audience.
- C. Helps you identify problem areas in your campaign during the monitor and adjust phase.
- D. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
Answer: C
NEW QUESTION 45
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Implement regular reviews ofoutbound communications
- B. Provide training for all employees in the company regarding legal and regulatory compliance
- C. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- D. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
Answer: D
NEW QUESTION 46
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. market repositioning
- B. corporate reorganization
- C. return on engagement (ROE)
- D. executive buy-in.
Answer: D
NEW QUESTION 47
Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?
- A. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
- B. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
- C. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
- D. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
Answer: A
NEW QUESTION 48
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
- B. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
- C. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- D. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
Answer: C
NEW QUESTION 49
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
- A. Notify passengers via text message within 15 minutes of flight delays
- B. Alert the baggage handling department to move bags to temporary storage
- C. Notify airport management to update departure boards hourly
- D. Alert passengers via text message about special offers on future flights
Answer: B
NEW QUESTION 50
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- B. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
- C. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
- D. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
Answer: A
NEW QUESTION 51
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. A mobile pet grooming service.
- B. A franchise restaurant company with 30 locations.
- C. An art gallery selling antique paintings.
- D. A gourmet food truck selling upscale sandwiches.
Answer: C
NEW QUESTION 52
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?
- A. Return on investment
- B. Return on engagement
- C. Customer loyalty
- D. Follower sentiment
Answer: B
NEW QUESTION 53
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Choice the company used an inadequate data analysis system
- B. Complexity, data from multiple sources was poorly matched and imprecise.
- C. Confidence the combined data had insufficient certainty.
- D. Context; most if the posts were complaints about product performance.
Answer: D
NEW QUESTION 54
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
- A. Reputation damage and financial loss
- B. Theft of intellectual property and cybercrime
- C. Financial loss and corporate identify theft.
- D. Reputation damage and cybercrime.
Answer: B
NEW QUESTION 55
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