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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
B) Engage politicians with face-to-face meetings to explain the misunderstanding.
C) Have the executive publicly apologize and retract the statement.
D) Immediately terminate the executive for placing the organization at risk.

2. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In placing an economic value on its communication output
B) To demonstrate to leaders that the communication manager uses best practices
C) In aggregating and evaluating the reach and visibility of its communication output
D) In aggregating and interpreting the behavior and communication channels for its relevant audiences

3. A communication manager receives an email from an executive asking the manager to make employee engagement a top priority due to receiving disappointing employee engagement survey results. The best FIRST step for the communication manager would be to:

A) Meet with direct reports to discuss the need to make employee engagement a top priority.
B) Contact Human Resources for more information about the employee engagement survey and the survey results.
C) Develop communication plans designed to improve employee engagement.
D) Meet with the executive to discuss the executive's concerns more specifically.

4. At a recent seminar, an executive of a high-profile social media company gave a persuasive presentation about the future of their social media app for business use. The data included were: it reaches 41% of all 18- to 34-year-olds on any given day; with a geographic filter applied, it is typically seen by 40-60% of daily users within the national audience; 58% of college students would likely purchase a brand's product or service if they saw a coupon on the app; brands are charged an average of $75,000 a day to advertise on it. The organization's products and services are designed to serve the needs of the 40- to 60-year-old segment of the market. The marketing department has already allocated their budget for the year to other channels. The CEO wants to adopt this new technology. What is the BEST way to counsel the CEO?

A) Counsel the CEO that the budget is already allocated for the year and the app cannot be implemented this year.
B) Advise that the social media app is not a good fit and it will not deliver a good return on investment (ROI) for the company.
C) Reallocate budget to accommodate piloting the social media app, then give the executive team a leading business publication featuring new media case studies so they can learn how other businesses are making use of new media.
D) Revisit the communication plan with the aim of finding opportunities to start implementing activity on the social media app as soon as possible and educate the organization on the strategic application of new media to reach a wider audience.

5. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Create a comprehensive Q&A anticipating all potential questions.
B) Consult with company counsel, the underwriters, and the underwriters' counsel.
C) Create a key message document that is aligned with the prospectus.
D) Decline all interviews until the initial public offering has concluded.

Solutions: