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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What report allows you to see how successful or active a form has been on your site?

A) Conversion reports
B) Landing Page reports
C) Form reports
D) Campaign reports
E) None of the above

2. Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

A) The Campaign as it references the prospect's first touch point.
B) The Profile as It reflects LenoxSoft's ideal customer.
C) The Grade as it includes personal information about the prospect.
D) The Score as it shows activities taken by the prospect.

3. When prospects register via a Marketing Cloud Account Engagement form, they will still receive GoToWebinar's reminder and registration emails.

A) False
B) True

4. The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

A) Lifecycle report
B) Scoring rules
C) Automation settings
D) Prospect's Audits tab

5. LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?

A) Edit the score field on the prospect's record to displays multiple score values
B) Assign a scoring category to each product line folder.
C) Create two new default scoring models to have one for each product line.
D) Edit the default scoring model to score differently for each product line.

Solutions: