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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

A) Marketing Cloud Connect
B) Distributed Sending
C) Distributed Marketing

2. Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers

A) Select all records which have opened an email in the past six months
B) Select all records which are active in All Subscribers
C) Select all records with an email address
D) Select all records where Has OptedOutofEmail is FALSE

3. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A) Web Analytics Connector
B) Marketing Cloud Connect
C) Google Analytics 360
D) AMP script for Marketing Cloud

4. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Field Level Encryption
B) Lookup reference to Contact Object
C) Tokenized Sending
D) Master-detail relationship to Contacts

5. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A) File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
B) File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
C) Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D) Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Solutions: